Nowlogy®: A Proven Model for High-Quality Mental Health Care
Nowlogy® was founded on October 13, 2024, by Amelia Paquin, PhD, LP (CEO), and Abhay Joshi, B.Tech, MS, MBA (CFO and CSO), to expand access to a differentiated, patient-centered model of care through franchising. The opportunity is rooted in the success of parent company Psychology Express, Inc., which grew from a single-provider practice in 2017 to four thriving clinics by 2024.
Dr. Paquin launched Psychology Express to create a better alternative to volume-driven clinical environments. The model prioritizes quality, clinical innovation, and meaningful patient outcomes through a flexible hybrid of telehealth and in-person care. The original Hastings, MN clinic rapidly attracted additional providers seeking a collaborative, professionally supportive setting, establishing the foundation for scalable growth.
Strategic expansion followed. After navigating the challenges of 2020–2021, the organization opened a second clinic in Woodbury/Lake Elmo, MN, followed by the Eagan, MN location in 2022. In 2023, Marketing and Business Manager Gabriella joined to strengthen brand positioning, reputation, and client acquisition. In 2024, Psychology Express opened its first out-of-state corporate clinic in the Houston, TX area, validating the model’s transferability beyond Minnesota.
At the end of 2024, Nowlogy® franchise clinics were introduced to enable qualified providers to own and operate their own locations under the established system. In February 2025, the first franchise clinic opened in Northfield, MN, concurrent with an additional corporate clinic in St. Paul, MN. Expansion continues through 2026, including further growth in Texas, as Nowlogy advances a scalable platform for high-quality, innovative mental health care.
This positions the brand around proven execution, clinical differentiation, and a clear franchise growth path while remaining professional and competitive.




























































